The person behind Masterplan Digital
I’m Jon – I design, build and look after websites and marketing for small businesses across South East London and Kent
How I got here
I’ve had a soft spot for writing and digital media for about as long as I can remember. My first attempt at combining the two was building a football news website at age 11, which was, in hindsight, not quite the roaring success I’d hoped for at the time.
After finishing university in 2011, I joined Bauer Media and worked my way up to become Digital Editor of the UK’s biggest men’s lifestyle magazine brands.
This was my dream job and it gave me a brilliant grounding in writing, editing and understanding what actually makes people read (and act on) content online.
At the end of 2015, I was made redundant. It wasn’t the plan, but it turned out to be the push I needed – I went self-employed, helping local businesses with their websites and marketing.
What started as freelance work slowly turned into something bigger, and in January 2021, I formalised it under the name Masterplan Digital.
I’ve since worked with more than 80 businesses across London and Kent, and I’m still doing the same thing that got me into this in the first place: helping business owners explain what they do, clearly, to the people who need to hear it.
Away from the desk
Outside of work, I’m a home and away Arsenal fan, and I probably spend more time than I should watching Alan Partridge.
But to be perfectly honest, most of my time away from the laptop is spent thinking about probably the same thing as you: growing my own business.
My goal is to make Masterplan Digital a family business, with my wife joining me full-time. We have a young daughter who I’d like to think will one day roll her eyes at how much I talk about Google Business Profiles at the dinner table.
We’ve been settled in Bexleyheath since 2018, and I honestly can’t picture building our business anywhere else.
But this is why I care so deeply about doing great work and delivering even better results. Every client relationship I take on is one I want to still be looking after for years to come, not just until the invoice is paid.
What this means for you as a client
Because it’s genuinely just me – not an ever changing agency account manager, or an infuriating AI chatbot that sends you round in circles – you get someone who’s personally invested in getting your website and marketing right.
When you message me, you’re speaking to the person who’ll actually be doing the work. Every time.
Ready to have a chat?
Whether it’s a new website, ongoing marketing, or you’re just not sure where to begin, that’s exactly what the first chat is for.
I’m always happy to talk things through, even if you’re not quite ready to start – so get in touch whenever suits you.