Masterplan Digital Portfolio
Complete Endurance Running
Complete Endurance Running was born out of a belief that becoming a better runner is not all about simply running more. Comprising three health and fitness professionals with over 30 years’ experience in the industry, they provide one-to-one coaching, comprehensive training plans and expert advice to those looking to improve their running.
Complete Endurance Running’s original website was built on Squarespace, which they eventually outgrew – particularly as their archive of expert blogs expanded.
A fully customised new website was requested, specifically one which focused on their running articles, improved SEO, and had the ability to sell their marathon training plans to users.
Working closely with Marc at Complete Endurance Running, we built a bespoke new website in line with their requirements, including ecommerce functionality and a comprehensive, optimised blog archive.
This included the migration of almost 100 articles, which were reuploaded and optimised for SEO. This delivered strong results, with Complete Endurance Running seeing a 363% increase in organic search traffic and a 225% increase in overall site users in the year following launch.
- WordPress website development
- WordPress website maintenance
- Content and SEO