Masterplan Digital Portfolio

Petts Wood Performance

The Client

Petts Wood Performance is a private one-to-one gym in Petts Wood, Kent. Their services include personal training, strength and conditioning coaching, and running coaching.

The business is owned and operated by personal trainer Marc Brown, whom we had previously collaborated with on the rebuild of the Complete Endurance Running website.

The Goal

Following the completion of the gym’s construction, Petts Wood Performance required a website to advertise their services – with a specific focus on appealing to potential clients in the local vicinity. This included the creation of geo-targeted landing pages which could also be used for Google Ads campaigns.

The need for an effective website was further heightened following the COVID-19 outbreak, when digital advertising became increasingly vital and Petts Wood Performance expanded their services to include online training sessions via Zoom.

The Results

Masterplan Digital delivered a bespoke website which made extensive use of high-quality photography of the gym, while also advising on best practices for their accompanying Google Business and reviews strategy. Shortly after the website’s launch, Petts Wood Performance began organically ranking at the top of Google for local personal training search terms.

We continue to support Petts Wood Performance with their digital marketing strategy and ongoing website maintenance.

The Testimonial

“I contacted Jon to create a new website for my personal training business. In a short space of time he built a site that not only looks great, but is also easy to navigate around, allowing potential clients to quickly get a clear understanding of the services I offer. In addition, his SEO expertise enabled the site to get to the top of Google for local searches, which has increased my enquiry levels significantly. I thoroughly recommend Jon's services.”
Marc Brown
Owner, Petts Wood Performance

Services Provided

  • WordPress website development
  • WordPress website maintenance

See It In Action

petts wood performance website