Masterplan Digital Portfolio
Petts Wood Performance
Petts Wood Performance is a private one-to-one gym in Petts Wood, Kent. Their services include personal training, strength and conditioning coaching, and running coaching.
The business is owned and operated by personal trainer Marc Brown, whom we had previously collaborated with on the rebuild of the Complete Endurance Running website.
Following the completion of the gym’s construction, Petts Wood Performance required a website to advertise their services – with a specific focus on appealing to potential clients in the local vicinity. This included the creation of geo-targeted landing pages which could also be used for Google Ads campaigns.
The need for an effective website was further heightened following the COVID-19 outbreak, when digital advertising became increasingly vital and Petts Wood Performance expanded their services to include online training sessions via Zoom.
Masterplan Digital delivered a bespoke website which made extensive use of high-quality photography of the gym, while also advising on best practices for their accompanying Google Business and reviews strategy. Shortly after the website’s launch, Petts Wood Performance began organically ranking at the top of Google for local personal training search terms.
We continue to support Petts Wood Performance with their digital marketing strategy and ongoing website maintenance.
- WordPress website development
- WordPress website maintenance