Goalkeepers’ Union is a digital platform that delves deeper into the world of goalkeeping, from grassroots all the way up to the very pinnacle of professional football.
Their highly respected podcast features star guests, interviews, and weekly reviews of the week’s action. Since their launch in 2018, Goalkeepers’ Union has grown into the No1 for goalkeeping mindset and analysis.
With the Goalkeepers’ Union podcast growing in popularity, the team behind the platform sought to capitalise on this by relaunching their website.
The brief was to have a refreshed, content-focused website which used their new branding and housed more information about latest episodes of the podcasts, as well regular articles covering goalkeeping news, opinion, and features.
After working closely with the Goalkeepers’ Union team, we designed a bespoke new website that incorporated their sleek new branding and placed an emphasis on the podcast. This included launching the new site with almost 100 news articles which covered their most popular podcast episodes, in turn increasing the strength of their SEO traffic.
With the brand looking to rapidly expand in the coming months, both in terms of goalkeeping content output and in-person training camps, the website has also been future-proofed to allow it to easily scale alongside the business.
We continue to support Goalkeepers’ Union with content publishing, content strategy, and ongoing website maintenance to ensure they have a strong digital presence from which to continue their growth.
"Having utilised Masterplan Digital for a website launch a few years back, we had no hesitation in re-enlisting their services for the relaunch of another existing website regarding a podcast aimed specifically at goalkeepers.
"Jon and the team were friendly, attentive and understanding throughout the process – even when we repeatedly changed our minds about what we wanted! They were able to answer every question we threw at them, providing a suitable solution each time and demonstrating an extensive knowledge of the online industry.
"The result was a professionally-designed website with excellent SEO. It was a no-brainer to take advantage of their offer to maintain the website thereafter. Well worth the investment to keep track of analytics and ensure the site is continually optimised. Highly recommend.”
Masterplan Digital Ltd is a Registered Company in England and Wales with Company Number 14886079
