Guides

Plain-English guides to help you get more from your website, get found on Google and win more enquiries – written by Jon at Masterplan Digital.
Small business owner beside a website wireframe growing with modular blocks, with connected icons for blog, portfolio, chat and CRM.
Websites
Learn how a bespoke website that grows with your business can increase enquiries, add services and features easily, and reduce costs.
Small business owner creating a portfolio post to improve local SEO and get more enquiries
Local SEO
Learn how portfolio posts help local businesses rank for service + location searches, build trust with real photos and reviews, and win more enquiries.
benefits of content marketing for local businesses
Content & copywriting
Want more enquiries from your website? Discover 20 content marketing benefits for local businesses – from better SEO and trust to warmer, qualified leads.
why i charge a monthly website maintenance retainer
Website care
Updates, backups, security patches, and content support to keep your website working properly and generating enquiries for your business.
WordPress website compared with DIY website builders for local businesses
Websites
DIY builders like Wix & Squarespace are fine to start, but can limit growth. A bespoke WordPress site gives better SEO, flexibility, ownership and
masterplan digital jon moody
Websites
A simple, step-by-step guide to how I’ll take your website from an idea to a fully working, maintained site