Small business marketing packages that keep your website working
Your website is built. Now it needs to be found, trusted and kept fresh. Every month I write and publish new content, keep your Google Business Profile active and send you a plain-English report – for one fixed price, with hosting and maintenance included.
From £295 a month · Hosting and maintenance included
A new website is the start, not the finish
So, you’ve got yourself a shiny new website. Lovely stuff. But most small business websites go quiet the week after launch: nothing new gets added, the Google profile goes stale, and slowly the enquiries dry up. Sound familiar?
Here are three things I commonly hear – and what I do to fix them.
“My website looks great but nobody finds it.”
Google and AI assistants like ChatGPT favour businesses that keep answering their customers’ questions. Regular, well-structured content gives them more reasons to show you.
“I know I should post on Google, I just never get round to it.”
I post on your Google Business Profile every week and reply to your reviews, so people searching nearby see a business that’s open, busy and trusted.
“I’m paying for marketing but I’ve no idea what I’m getting.”
You’ll know exactly what’s included before you start, and every month you get a short report showing what I published and how your site is doing.
I can’t promise you’ll be number one on Google – nobody honest can. What I can promise is steady, useful work on your website every single month, done by someone who knows your business.
Three packages, one simple idea
Start, Grow and Scale build on each other. Pick the one that fits where your business is now, and move up whenever you’re ready. Every package includes hosting and maintenance, so you never pay for it twice. The packages are for websites I’ve built and look after, so I can always publish and fix things quickly.
Get found locally
Start
£295 a month
£95 hosting + £200 marketing
Best for: local businesses that want to show up on Google Maps and in local searches.
Includes:
- A Google Business Profile post every week
- Replies to your Google reviews within two working days
- Monthly check that your Google details are up to date
- 1 enquiry-focused website content update a month
- Monthly report on your Google profile calls, views and enquiries
Get found for more
Grow
Most popular
£495 a month
£95 hosting + £400 marketing
Best for: businesses that want more enquiries from search, built up steadily.
Everything in Start, plus:
- 3 new pieces of website content a month
- A quarterly strategy call to review your results and update your 90-day plan
- Keyword research behind every piece, so each one targets real local searches
- Each new piece linked to your key service pages
- Search visibility added to your monthly report
Become the obvious choice
Scale
£995 a month
£95 hosting + £900 marketing
Best for: established businesses that want to lead locally and turn more visits into enquiries.
Everything in Grow, plus:
- 6 new pieces of website content a month
- A full Google Business Profile review every quarter
- One improvement a month to a key page, to help more visitors get in touch
- A monthly check on how you appear in AI answers like ChatGPT, across 10 key searches
- In-depth monthly report with search movement and next steps
- A monthly strategy call, with your 90-day plan adjusted as results come in
What counts as a piece of content? A blog post, a project write-up or a set of new FAQs is one piece. A refresh of an existing page is one piece. A brand-new landing page counts as two.
Every price is agreed up front, in writing: No hidden costs, no surprises. I’m not VAT registered, so the price you see is the price you pay.
Built to bring in enquiries, not just traffic
All set up at no extra cost.
A 90-day plan from day one
Before I write anything, you get a one-page plan showing what I’ll do, what usually improves first and when to expect enquiries to follow. I update it every quarter – by email on Start, on a strategy call on Grow, and month by month on Scale.
Enquiry tracking
I set up tracking for calls from your website and Google profile, contact form enquiries and WhatsApp messages, and record where you’re starting from. So you’ll see real enquiries in your report, not just website visits.
A foundations month
A review request kit
A link, a QR card and a ready-made message to send happy customers, so more of them leave you a Google review.
Your plan always starts with the pages closest to an enquiry – your service pages, local pages, FAQs and project write-ups. Wider blog content follows once those are working hard for you.
Need something different?
For larger or fast-growing businesses that need more than Scale – or something a bit different – get in touch. I’ll put together a plan around what your business actually needs, with a clear, fixed monthly price agreed before we start.
What the packages don’t include
To keep things simple, the packages don’t cover social media management, paid advertising (such as Google Ads), link building or promised rankings. If you need help with any of these, ask me and I’ll tell you whether I can help or who can.
How it works
A relaxed chat
We talk through your business, your customers and what you want more of. It takes about 15 minutes, by phone or video. If I don’t think marketing will help yet, I’ll tell you.
Your 90-day plan
I look at your website, your Google profile and your local competitors, then give you a one-page plan: what I’ll do, what usually improves first and when to expect enquiries to follow.
Foundations first
In month one I set up enquiry tracking, fix the basics on your Google profile and key pages, and send you your review request kit.
I do the work, every month
I write, publish and optimise everything on your website and Google profile. You don’t need to log in or chase anything.
You see what’s working
Each month’s report leads with your enquiries. Every quarter I review the plan with you, keep what’s working and set the next 90 days.
What I need from you: Results are a team effort. Answer enquiries promptly, send me photos of recent work when you can, and share your review link with happy customers. I’ll make all three as easy as possible.
Simple terms: Every package has a three-month minimum, because good content takes a little time to build. After that it’s rolling month to month, with 30 days’ notice to change or cancel. You can move up or down a package at any time.
★★★★★
“We continue to work with Jon to help manage our digital presence, including Google Analytics reporting and updating our marketing materials. He is always a pleasure to work with – he’s very responsive and has a great attention to detail. He is a valuable asset to us and complements TLC’s in-house marketing operations perfectly.”
Questions about the marketing packages
How much do small business marketing packages cost?
My packages cost £295, £495 or £995 a month, depending on how much content and Google Business Profile work you need. If you need something different, just get in touch and I’ll put together a bespoke plan. Hosting and maintenance is included in all three, and every price is fixed and agreed in writing before we start.
Can I have a package for a website built by someone else?
The packages are for websites I’ve built and look after. That way I can publish content and fix anything quickly, and take proper responsibility for keeping your site secure and working. If your website was built by someone else, I’m happy to take a look. Occasionally I can take over the hosting and maintenance of websites built by someone else, so I’ll let you know if that’s possible, or explain your other options, including a new build.
Will you get me to the top of Google?
Nobody can guarantee rankings on Google or being cited on AI searches. What I do is publish useful, well-structured content that answers the questions your customers are searching for, which gives Google and AI assistants more reasons to recommend you.
How long before I see results?
Your 90-day plan sets out what to expect and when. Usually your Google profile views and how often you appear in search start rising within the first few months, and many businesses start to see enquiries within three to six months. That’s why there’s a three-month minimum: the early months lay the groundwork.
How will I know it’s working?
I set up enquiry tracking in your first month, so every report shows the calls from your website and Google profile, form enquiries and WhatsApp messages you’ve had, compared with where you started. Every quarter we review your 90-day plan together and decide what to do more of.
Do I have to write anything myself?
No. I’ll ask you a few questions about your work, and occasionally for photos of recent jobs, but I do the writing, publishing and optimising.
Can I change or cancel my package?
Yes. After the first three months it’s rolling month to month. You can move up, move down or cancel with 30 days’ notice.
What if I don’t use all my content in a month?
If you’re slow getting back to me, unused pieces roll over to the following month, so you don’t lose what you’ve paid for. They can roll over once, which keeps your content flowing steadily.
Who actually does the work?
I do. Masterplan Digital is me, Jon, so you always deal with the person writing your content – never an account manager or a ticket system.
Not sure which package is right for you?
That’s what the free consultation is for. It’s a relaxed 15-minute chat about your business, where I’ll tell you which package makes sense for you – or whether you need one at all.
I usually reply within an hour, and you always deal with me directly.
Let’s talk about your marketing
If you want your website to keep bringing in enquiries, a free consultation is the place to start. It’s a relaxed chat of about 15 minutes by phone or video about your business and what you need, with no obligation to go ahead.
Based in Bexleyheath, I build websites for small businesses in Bexley, Sidcup, Erith, Dartford, Orpington, Sevenoaks and across South East London and Kent.
Complete the form, message me on WhatsApp or email me, and I’ll then get in touch to talk through your marketing.